If you ask how to drive traffic to your blog the answer is almost always the same. Provide something of value to your potential reader. This is always followed by writing tips.
The blog I’m supposed to write. 101 writing tips.
The underlying point of a writer blogging about the rules of the trade is (according to other successful authors): To gain traffic so people will find out about and buy your book. There are SO many of these blogs it is mind boggling. But when an author blogs about writing tips and then spams a million “buy my children’s book” tweets, I get confused.
My question: Why would you think that your future readers are other writers? Sure, writers usually love reading but they are not your target audience.
Don’t get me wrong, I love reading about writing tips. I have grown as a writer because of those tips and I need them. But my novel is geared towards young adults. Shouldn’t I be trying to get the fans of bands like One direction to read my blog?? I am a young adult author, they are young adults, that would seem logical to me.
The answer is no, leave “One Directioners” alone and concentrate on your genre or purpose. (Trust me, unless you are One Direction, trying to sell your auto-biography, these fans are NOT interested, no matter what you blog about.)
Am I the only one who sees a flaw in the “writing tips” method? Personally, I value creative over perfect only because I cannot always see your mistakes (being dyslexic me) but I can immerse myself into your cleverly written world. (And, if you break the rules of writing for a clever, creative purpose, I will immediately consider you a kindred spirit.)
Now, if the purpose of writing tips is to attract your peers than this is a very effective method. But, if you are looking for your target audience, know who they are and what they like. Theme your blog around those guidelines because I bet their not interested in writing tips. Then tweet about your blog and have that lead them to your book.
For example: Say your novel’s genre is paranormal, I would include something like this link:
Most Haunted Real Places http://inventorspot.com/13_real_haunted_places?page=0%252C1
Gain interest in your novel by immersing your audience in what they love. Take them on a virtual tour that will scare the shit out of them. Or treat them to a bit of the urban-legend that prompted you to write your sure-to-be best selling thriller. If you make it clever I assure you, your readers will periodically check back in to see where else you can take them. Eventually they WILL by your book.
If they love romance and your novel is just that, then maybe an article about relationships, or, if you wanted me to buy your book/read your blog, include this picture. I assure you I will buy whatever this man is selling!
If you are writing a non-fiction about something like gardening, a link like this may be of interest to your reader: http://www.garden.org/
These people are dying to know how others get carrots to grow in the desert. Keep your blog about gardening and leave out the writing tips. Who knows, you may even attract the interest of people behind said link, prompting them to mention your work. Credible website says buy your book, sounds like marketing gold if you ask me!
Whatever your genre create a buzz of awesome information, immersing your target audience in what they love. It makes sense and gives your blog purpose. This is what I will be doing as my writing career eeks along.
If you have a manuscript and are trying to attract the illusive agent/publisher, make your blog samples of your writing style. Focus on your strengths.
If you are like me, you are learning as you go. A blog about writing is not only appreciated but necessary. But if your tweeting “buy my book” and making everyone mad, I suggest writing a blog that sparks an interest for your target audience. Then you can tweet about your latest posts and sell some books based on the creative and vast knowledge of your genre. This can save a LOT of wasted time. Not to mention the Twitter Police will stop writing “what not to do” articles (that really are true, sorry to say) about you.
I have accomplished a great many goals with this blog. For me it serves a multitude of purposes. I look forward to doing some creative posts about my up and coming genre, adding randomly to my writing portfolio and connecting with individuals/groups with common interests.
I wish you all the best and hope you enjoyed my cleverly disguised (must have) post about writing tips. LOL ~Dyslexicwhisper